| 講師 | 電話： |
| 電子郵件：cholezhu@suibe.edu.cn |
教育背景
博士（管理科學與工程），2025，同濟大學
碩士（產業經濟學），2019，同濟大學
學士（國際航運管理），2017，上海海事大學
研究興趣
人工智能等相關技術的用戶反應、數字平臺的交互設計與用戶行為、網絡欺凌行為、明星與粉絲的網絡互動行為
簡介
2025年至今在上海對外經貿大學統計與數據科學學院任教。
部分發表論文
Hong Zhu, Carol Hsu, Zhongyun (Phil) Zhou*. Bystander Pro-celebrity Cyberbullying: An Integrated Perspective of Susceptibility to Retaliation and Social Capital Gains. Information & Management. 2023. SSCI, SCIE.
Hong Zhu, Zimeng Zhu, Yilin Ou*, Ya Yin. To be precise (round) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations. Psychology & Marketing. 2023. SSCI.
Hong Zhu, Siqi Hu, Zizhai Dai*. Peer aggressive humor and student cyberbullying perpetration: Mediating and moderating roles of frustration and peer norms. Studies in Higher Education. 2024. SSCI.
Siqi Hu, Wenjing Lei*, Hong Zhu, Carol Hsu. Is cyberbullying a situational action? Explaining cyberbullying perpetration from situational action theory. Information & Management. 2024. SSCI, SCIE.